A rich snippet is a brief and visually enhanced summary of a webpage’s content that appears in search engine results. It provides users with a preview of the webpage’s key information, such as title, description, and relevant images, making it easier for them to determine the relevance and usefulness of the page before clicking through. Rich snippets not only make search results more visually appealing, but they also help improve the overall user experience by providing quick and relevant information at a glance. They are often used by websites to stand out in search results and attract more clicks, ultimately driving more traffic to their site.