RNVP, or Recency, Frequency, and Monetary Value, is a marketing strategy that focuses on targeting customers based on their recent purchases, frequency of purchases, and the monetary value of their purchases. This approach allows businesses to identify and prioritize their most valuable customers, as well as tailor their marketing efforts to effectively engage and retain them. By analyzing these three key factors, RNVP helps businesses optimize their marketing efforts and drive higher ROI. This data-driven approach is essential for businesses looking to stay competitive in today’s fast-paced and ever-changing market.