Definition : Robinson list

A Robinson list is a compilation of individuals who have requested to be excluded from receiving unsolicited marketing materials, such as emails, phone calls, or direct mail. This list is often maintained by companies or organizations in order to respect the privacy and preferences of these individuals. The term originated from the character Robinson Crusoe, who famously lived in isolation on a deserted island, symbolizing the desire for solitude and freedom from unwanted intrusion. Being on a Robinson list ensures that one’s personal information and contact details are not shared or used for marketing purposes without their consent.

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