A sales manual is a comprehensive guide that outlines the strategies, techniques, and processes used by a company to effectively sell its products or services. It serves as a valuable resource for sales teams, providing them with the necessary information and tools to understand the company’s sales approach, target audience, and product features. A well-crafted sales manual not only helps to streamline the sales process but also serves as a reference for new employees, ensuring consistency and cohesion within the sales team. It is a crucial document for any business looking to maximize its sales potential and achieve success in the competitive market.