Sales per M2, also known as sales per square meter, is a metric used to measure the efficiency and productivity of a retail space. It is calculated by dividing the total sales revenue by the total area of the store in square meters. This metric is commonly used by retailers to evaluate the performance of their physical stores and to make informed decisions about store layout, product placement, and inventory management. A high sales per M2 indicates that the store is generating a significant amount of revenue per unit of space, while a low sales per M2 may suggest that the store is underperforming and in need of optimization. Overall, sales per M2 is a valuable tool for retailers to track and improve their store’s profitability and success.