A sales pipeline is a visual representation of the various stages that a potential customer goes through before making a purchase. It is a strategic process that outlines the steps a sales team takes to convert leads into paying customers. The pipeline typically includes stages such as prospecting, qualifying, presenting, and closing, and allows sales professionals to track and manage their interactions with potential customers. By effectively managing the sales pipeline, businesses can forecast future revenue, identify potential roadblocks, and make informed decisions to drive sales growth. Ultimately, a well-managed sales pipeline is crucial for the success of any business looking to drive consistent and sustainable revenue.