A sample premium refers to a small, high-quality portion or example of a product or service that is offered to potential customers for free or at a discounted price. This allows individuals to experience the superior features and benefits of the product or service before committing to a full purchase. Sample premiums are often used as a marketing strategy to entice and persuade consumers to become loyal customers. They can range from trial-sized products to exclusive access to premium services, providing a taste of the exceptional value and quality that a brand has to offer.