Definition : SEA / AdWords share of voice

SEA / AdWords share of voice refers to the percentage of online advertising space that a particular brand or company occupies within a specific market or industry. This metric is used to measure the visibility and impact of a brand’s paid search ads on search engine results pages, such as Google or Bing. A higher share of voice indicates that a brand’s ads are appearing more frequently and prominently in search results, potentially leading to increased website traffic and conversions. It is an important measure for businesses to track in order to assess the effectiveness of their search engine advertising strategies and stay competitive in the digital landscape.

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