A search engine optimization audit is a comprehensive analysis of a website’s content, structure, and performance with the goal of identifying areas for improvement in order to increase its visibility and ranking on search engine results pages. This process involves evaluating various factors such as keyword usage, backlink profile, and technical aspects to ensure that the website is optimized for search engines and can effectively attract and engage potential customers. By conducting an SEO audit, businesses can identify and address any issues that may be hindering their online presence and ultimately improve their overall search engine performance.