Search marketing, also known as search engine marketing (SEM), is a form of digital marketing that focuses on increasing a website’s visibility and traffic through search engine results pages (SERPs). This is achieved through a combination of paid advertising, such as pay-per-click (PPC) campaigns, and search engine optimization (SEO) techniques. The goal of search marketing is to attract targeted and relevant traffic to a website, ultimately leading to conversions and business growth. It involves understanding and utilizing search engine algorithms, keyword research, and strategic placement of ads and content to reach potential customers at the right time and place. In today’s digital landscape, search marketing is an essential component of any successful online marketing strategy.