Search retargeting is a digital marketing strategy that involves targeting online advertisements to users who have previously searched for specific keywords or visited certain websites. This technique uses cookies and other tracking methods to identify potential customers and display relevant ads to them, increasing the chances of conversion and driving targeted traffic to a website. Unlike traditional retargeting, which targets users based on their previous interactions with a specific website, search retargeting allows businesses to reach a wider audience and capture potential customers who have shown interest in related products or services. By leveraging search data, search retargeting helps businesses to deliver personalized and timely ads to the right audience, ultimately improving their overall marketing performance and ROI.