‘See now, buy now’ is a marketing strategy in which fashion designers and retailers make their collections available for purchase immediately after they are showcased on the runway or in a fashion show. This allows consumers to see the latest trends and styles and purchase them without having to wait for them to become available in stores. This approach aims to capitalize on the hype and excitement generated by fashion shows and provide instant gratification to consumers. It also allows brands to stay ahead of the competition and cater to the ever-changing demands of the fashion industry.