Segmented TV advertising refers to the practice of targeting specific audiences or segments of viewers with tailored advertisements on television. This approach allows advertisers to reach their desired demographic more effectively by tailoring the content and messaging of their ads to appeal to a particular group of viewers. By utilizing data and analytics, segmented TV advertising aims to deliver more relevant and personalized ads to viewers, increasing the chances of engagement and conversion. This method of advertising has become increasingly popular in the digital age, as it allows for a more precise and efficient use of advertising resources.