Self booking refers to the process of making travel arrangements, such as flights, accommodations, and activities, without the assistance of a travel agent or third party. This allows individuals to have complete control over their travel plans, from choosing the best deals to customizing their itinerary. Self booking has become increasingly popular due to the convenience and flexibility it offers, as well as the ability to save time and money. It empowers individuals to plan and manage their own trips, making it a popular choice for independent and adventurous travelers.