Self-promotion refers to the act of actively promoting oneself, one’s skills, achievements, or products in order to gain recognition, success, or advancement. It involves showcasing one’s unique qualities, talents, and accomplishments in a confident and strategic manner, often through various forms of media and communication. Self-promotion is a crucial aspect of personal branding and can be used to build a positive reputation, establish credibility, and attract opportunities. However, it should be done with authenticity and tact, avoiding excessive boasting or false claims. In essence, self-promotion is about confidently and effectively marketing oneself to achieve personal and professional goals.