A semantic audit in SEO is a comprehensive analysis of a website’s content and structure to ensure that it is optimized for search engines and effectively communicates with users. This process involves examining the use of keywords, internal linking, and overall content relevance to improve the website’s search engine rankings and user experience. By identifying and addressing any semantic gaps or inconsistencies, a semantic audit helps to enhance the website’s overall visibility and credibility, ultimately driving more organic traffic and conversions.