Definition : Sensorial advertising

Sensorial advertising is a marketing technique that utilizes the senses to create a memorable and immersive experience for consumers. It goes beyond traditional visual and auditory elements, incorporating touch, smell, and taste to engage and captivate the audience. By stimulating multiple senses, sensorial advertising aims to evoke emotions and create a strong connection between the brand and the consumer. This type of advertising is often used to enhance brand awareness, create a lasting impression, and ultimately drive consumer behavior. It is a powerful tool that taps into the human experience, making it a highly effective and impactful form of advertising.

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