SEO cannibalization refers to the negative impact on a website’s search engine optimization (SEO) efforts caused by multiple pages on the same website competing for the same keyword or topic. This occurs when a website has multiple pages targeting the same keyword or topic, resulting in search engines being unsure of which page to rank for that particular search query. This can lead to a decrease in overall search engine rankings and traffic for the website, as well as confusion for users trying to find relevant content. To avoid SEO cannibalization, it is important for websites to have a clear and organized site structure, with each page targeting a unique keyword or topic.