An SEO contextual link is a type of hyperlink that is strategically placed within the content of a webpage to improve its search engine ranking. Unlike traditional links, which are often placed in a separate section of a webpage, contextual links are embedded within the text and are relevant to the surrounding content. These links not only provide valuable information to the reader, but also signal to search engines that the webpage is credible and authoritative. By incorporating SEO contextual links into a website’s content, businesses can increase their visibility and attract more organic traffic, ultimately leading to higher search engine rankings and improved online presence.