SEO search intent refers to the underlying purpose or goal behind a user’s online search query. It is the driving force that motivates a person to type a specific phrase or keyword into a search engine. Understanding search intent is crucial for effective search engine optimization (SEO) as it allows businesses to tailor their content and website to match the needs and desires of their target audience. By aligning with the search intent of users, businesses can increase their chances of appearing in relevant search results and ultimately drive more traffic and conversions. In essence, SEO search intent is the key to unlocking the full potential of a website’s online presence.