SERP sculpting, also known as search engine results page sculpting, is the practice of strategically optimizing website content and structure to influence the appearance and ranking of a website on search engine results pages (SERPs). This technique involves carefully curating and organizing website elements, such as meta tags, headings, and internal links, to guide search engine crawlers and algorithms towards displaying the most relevant and desirable content to users. By sculpting the SERP, website owners can increase their visibility and attract more targeted traffic, ultimately leading to higher conversions and improved online presence.