Session tracking refers to the process of monitoring and recording the activities and interactions of a user on a website or application during a single visit or session. This includes tracking the pages visited, actions taken, and any data entered by the user. The purpose of session tracking is to gather valuable insights into user behavior and preferences, which can then be used to improve the overall user experience and optimize website or application performance. It is an essential tool for businesses and organizations looking to understand and engage with their online audience effectively.