Share of media voice refers to the percentage of attention and coverage a particular brand, company, or individual receives in the media compared to their competitors. It is a measure of the overall presence and influence a subject has in the media landscape, including traditional outlets such as television, radio, and print, as well as digital platforms like social media and online news sources. A high share of media voice indicates a strong and dominant presence, while a low share may suggest a lack of visibility or impact. This metric is often used in marketing and public relations to evaluate the success of a media campaign or to track the reputation and perception of a brand.