Share of promotional voice refers to the proportion of attention and influence a brand or company has in a specific market or industry through its promotional efforts. It is a measure of how much a brand’s messaging and marketing materials are being heard and seen by its target audience compared to its competitors. This can include various forms of advertising, public relations, and other promotional activities. A high share of promotional voice indicates a strong presence and impact in the market, while a low share may suggest a need for increased promotional efforts to gain more visibility and recognition.