Share of voice refers to the percentage of a brand’s presence or visibility in a particular market or industry. It is a measure of how much a brand is being talked about, mentioned, or seen in comparison to its competitors. This can include various forms of media such as social media, advertising, and public relations. A high share of voice indicates a strong presence and influence in the market, while a low share of voice may suggest a need for increased brand awareness and visibility. In today’s highly competitive business landscape, maintaining a strong share of voice is crucial for a brand’s success and growth.