Shelf-wrapping refers to the practice of strategically arranging and displaying products on a store shelf in a visually appealing and organized manner. This technique involves using various marketing and merchandising tactics, such as color coordination, product placement, and eye-catching signage, to entice customers and increase sales. It is a crucial aspect of retail management and plays a significant role in creating a positive shopping experience for consumers. By effectively shelf-wrapping, retailers can effectively showcase their products and attract the attention of potential buyers, ultimately leading to increased revenue and customer satisfaction.