Shopper experience refers to the overall journey and interaction a customer has with a brand or retailer while shopping. It encompasses all aspects of the shopping process, from the initial browsing and product selection to the final purchase and post-purchase support. A positive shopper experience is one that is seamless, personalized, and memorable, leaving the customer feeling satisfied and valued. It goes beyond just the transaction and focuses on creating a meaningful and enjoyable experience for the customer, ultimately building brand loyalty and driving repeat business.