Shopper insights refer to the in-depth understanding and analysis of consumer behavior, preferences, and motivations when making purchasing decisions. It involves gathering and interpreting data from various sources, such as market research, sales data, and consumer feedback, to uncover valuable insights that can inform marketing strategies and drive business growth. These insights provide a deeper understanding of the shopping journey and help businesses tailor their products, services, and messaging to better meet the needs and desires of their target audience. In today’s competitive market, shopper insights are crucial for businesses to stay ahead of the curve and connect with consumers on a deeper level.