A shopper is an individual who engages in the act of purchasing goods or services for personal use or consumption. This can include browsing, comparing prices, and making informed decisions based on personal preferences and needs. A shopper is not limited to physical stores, but can also utilize online platforms and other means of shopping. The term ‘shopper’ also encompasses the behavior of seeking out deals, bargains, and discounts, as well as the satisfaction and enjoyment that comes from finding and acquiring desired items. Ultimately, a shopper is someone who actively participates in the consumer culture, shaping and being shaped by the market.