A shopping display refers to the visual presentation of products in a retail setting, designed to entice and attract customers to make a purchase. It involves the strategic arrangement of merchandise, often incorporating eye-catching elements such as lighting, props, and signage, to showcase the products in an appealing and organized manner. A well-executed shopping display can effectively communicate the brand’s image and message, as well as highlight the unique features and benefits of the products, ultimately influencing consumer buying behavior.