Showrooming is the practice of visiting a physical retail store to view and test products, but ultimately making the purchase online from a different retailer. This trend has become increasingly popular with the rise of e-commerce and the convenience of online shopping. Showrooming allows consumers to compare prices and read reviews in real-time, often resulting in a lower price and a more informed purchase decision. While it may benefit the consumer, it can be detrimental to brick-and-mortar stores who lose out on potential sales.