Showrooming at the point of sale refers to the practice of browsing and comparing products in a physical store, but ultimately making the purchase online. This behavior is typically driven by the desire to find the best deal or to take advantage of online-exclusive promotions. Showrooming at the point of sale can be seen as a way for consumers to leverage the convenience of online shopping while still being able to physically examine and test products before making a purchase. However, it can also pose a challenge for brick-and-mortar retailers who may lose sales to online competitors.