Siretisation is the process of transforming a traditional business model into a modern, digital one, often involving the integration of technology and data-driven strategies. This term originated from the French economist Jean-Baptiste Siret, who emphasized the importance of adapting to the ever-changing digital landscape in order to stay competitive in the market. Siretisation involves rethinking and restructuring various aspects of a business, such as marketing, operations, and customer engagement, to align with the demands of the digital age. It is a crucial step for businesses looking to stay relevant and thrive in today’s fast-paced and technology-driven world.