Site-centric measurement refers to the process of analyzing and evaluating the performance and effectiveness of a website or online platform. This type of measurement focuses on gathering data and insights directly from the site itself, rather than relying on external sources or third-party tools. By examining key metrics such as traffic, engagement, and conversions, site-centric measurement provides a comprehensive understanding of how a website is performing and how it can be optimized for better results. It is a crucial aspect of digital marketing and website management, allowing businesses to make informed decisions and continuously improve their online presence.