Definition : Small data

Small data refers to a relatively small and manageable amount of data that is collected and analyzed to gain insights and make informed decisions. Unlike big data, which involves massive amounts of complex and unstructured data, small data is typically more structured and easier to interpret. It is often collected through traditional methods such as surveys, interviews, and observations, and can provide valuable insights into specific trends, patterns, and behaviors. Small data is particularly useful for businesses and organizations looking to understand their customers on a more personal level, as it allows for a deeper understanding of individual preferences and needs. In today’s data-driven world, small data plays a crucial role in helping us make sense of the vast amount of information available and make strategic decisions that can drive success.

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