Definition : Smarketing

Smarketing is a strategic approach to business that combines the efforts of sales and marketing teams to achieve common goals and drive revenue. It involves aligning the two departments and breaking down traditional silos to create a cohesive and integrated approach to generating leads, nurturing relationships, and closing deals. By leveraging the strengths of both sales and marketing, smarketing aims to create a seamless customer experience and drive business growth. This term is a blend of “sales” and “marketing,” highlighting the importance of collaboration and synergy between these two crucial functions in any organization. Smarketing is not just a buzzword, but a powerful strategy that can transform the way businesses operate and achieve success in today’s competitive market.

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