A Snapchat sponsored filter is a digital overlay that can be applied to photos and videos on the popular social media app, Snapchat. These filters are created and paid for by businesses or brands, allowing them to promote their products or services to a targeted audience. These filters often include branded graphics, logos, or slogans, and can be used by Snapchat users to enhance their content and share it with their followers. Sponsored filters are a creative and effective way for businesses to reach a large and engaged audience on Snapchat.