Social after-sales service refers to the support and assistance provided by a company to its customers after a purchase has been made. This service goes beyond traditional customer service and utilizes social media platforms to engage with customers, address their concerns, and build relationships. It involves actively listening to customer feedback, providing timely and personalized responses, and creating a positive and interactive experience for customers. Social after-sales service aims to enhance customer satisfaction, loyalty, and advocacy by fostering a sense of community and promoting open communication between the company and its customers.