Social buying in B2B refers to the process of using social media platforms and online communities to research, evaluate, and make purchasing decisions for business-to-business (B2B) products or services. It involves leveraging the power of social networks to gather information, seek recommendations, and engage with potential suppliers or partners in a more collaborative and transparent manner. This approach allows B2B buyers to tap into the collective knowledge and experiences of their peers, industry experts, and thought leaders, ultimately leading to more informed and confident purchasing decisions. Social buying in B2B is a modern and effective way for businesses to connect, build relationships, and make strategic purchases in today’s digital landscape.