Social CRM, also known as Social Customer Relationship Management, is a business strategy that combines traditional customer relationship management (CRM) practices with social media platforms to build and maintain strong relationships with customers. It involves using social media channels to engage with customers, gather insights, and provide personalized and timely support. By leveraging the power of social media, Social CRM allows businesses to better understand their customers, improve their overall customer experience, and ultimately drive customer loyalty and retention. It goes beyond traditional CRM by incorporating social listening, social media analytics, and social media management tools to create a more holistic approach to managing customer relationships. In today’s digital age, Social CRM is essential for businesses looking to stay competitive and build meaningful connections with their customers.