Social listening is the practice of monitoring and analyzing online conversations and interactions related to a brand, product, or industry. It involves actively listening to what people are saying on social media platforms, forums, blogs, and other online channels to gain insights into their opinions, preferences, and behaviors. This allows businesses to better understand their target audience, track their brand reputation, and identify opportunities for engagement and improvement. Social listening goes beyond simply monitoring mentions and hashtags, it involves interpreting and responding to the sentiments and trends expressed by online users. It is a crucial tool for businesses to stay connected with their customers and adapt to the ever-changing digital landscape.