Social marketing is a strategic approach to promoting behavior change and social good by utilizing marketing principles and techniques. It involves using communication and messaging to influence individuals and communities to adopt positive behaviors and attitudes that benefit society as a whole. Unlike traditional marketing, social marketing focuses on promoting ideas, behaviors, and attitudes rather than products or services. It aims to create a positive impact on society by addressing social issues and promoting social responsibility. Through collaboration and community engagement, social marketing aims to create sustainable and long-lasting change for the betterment of individuals and society.