Social media governance refers to the policies, procedures, and guidelines put in place to effectively manage and regulate the use of social media within an organization. It involves creating a framework that outlines the roles, responsibilities, and expectations for employees when using social media platforms on behalf of the company. This includes ensuring compliance with legal and ethical standards, protecting the company’s reputation, and promoting responsible and effective use of social media for business purposes. Effective social media governance helps organizations maintain a consistent and professional online presence, while also mitigating potential risks and maximizing the benefits of social media for their brand.