Social media monitoring refers to the practice of actively tracking and analyzing online conversations and interactions related to a particular brand, product, or topic across various social media platforms. This includes monitoring mentions, comments, and reviews on platforms such as Facebook, Twitter, and Instagram, as well as blogs and forums. The goal of social media monitoring is to gain insights into public perception, identify trends, and measure the impact of social media on a brand’s reputation and overall online presence. It allows businesses and individuals to stay informed, engage with their audience, and make data-driven decisions to improve their social media strategy.