A social media strategy is a carefully crafted plan that outlines how an individual or organization will use various social media platforms to achieve their goals and objectives. It involves identifying target audiences, creating engaging content, and utilizing specific tactics to effectively reach and engage with them. A successful social media strategy takes into account the unique characteristics of each platform and leverages them to build brand awareness, foster relationships, and drive desired actions. It is a dynamic and ever-evolving approach that requires constant monitoring, analysis, and adaptation to stay relevant in the fast-paced world of social media.