A social media war room is a dedicated space, either physical or virtual, where a team of experts monitor and manage a brand’s online presence and engagement across various social media platforms. This specialized team works together to strategize, create, and execute real-time responses to any potential crises, negative feedback, or viral trends that may impact the brand’s reputation. The goal of a social media war room is to proactively and effectively manage a brand’s online presence, ensuring that it remains relevant, engaging, and in line with the brand’s overall image and messaging.