Social selling index LinkedIn is a metric used to measure an individual’s effectiveness in leveraging the power of social media to build and maintain relationships with potential customers. It takes into account four key elements: establishing a professional brand, finding the right people, engaging with insights, and building strong relationships. A high social selling index on LinkedIn indicates that a person is actively and successfully using the platform to connect with prospects, share valuable content, and ultimately drive sales. It is a valuable tool for businesses and sales professionals looking to enhance their online presence and generate leads through social media.