Social shopping refers to the act of using social media platforms or online communities to discover, share, and purchase products or services. It combines the convenience of online shopping with the social aspect of traditional brick-and-mortar shopping, allowing individuals to interact with others, seek recommendations, and receive feedback before making a purchase. This trend has revolutionized the way people shop, making it a more interactive and collaborative experience. With the rise of influencer marketing and user-generated content, social shopping has become a powerful tool for businesses to reach and engage with their target audience.