Social TV refers to the integration of social media platforms with traditional television viewing, allowing viewers to engage and interact with the content in real-time. This includes features such as live tweeting, polls, and interactive games, creating a more immersive and communal viewing experience. Social TV also encompasses the use of social media to discuss and share opinions about TV shows, creating a virtual watercooler effect. With the rise of social TV, television has become a more interactive and social experience, blurring the lines between traditional media and online communities.