Socio-demographic targeting refers to the practice of tailoring marketing strategies and campaigns to specific groups of people based on their social and demographic characteristics. This approach takes into account factors such as age, gender, income, education, occupation, and location to identify and reach the most relevant and receptive audience for a product or service. By understanding the unique needs, interests, and behaviors of different socio-demographic groups, businesses can effectively target their messaging and advertising efforts, resulting in higher engagement and conversion rates. This type of targeting allows companies to connect with their target audience on a deeper level, creating more meaningful and impactful interactions that drive business success.